For Software Dev Agency Founders ($2-$4M)

Revenue is up.

So why did last year's net profit make freelancing look tempting?

Promethean Research found the average dev agency keeps just an 11% net margin after tax. The top-performing shops keep 30% on the exact same revenue.

On a $3M agency, that 19-point difference is $570,000 a year in profit hemorrhaging from the business. Most founders try to solve it by adding sales or working 14-hour days.

But more revenue won't fix an operational leak-it just scales the leakage.

Benchmark your delivery model, scope control, and pricing floors against 1,400+ dev agencies.

✓ 15 Questions ✓ 3 Min ✓ Instant Report ✓ No Credit Card

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Your 3 Diagnostic Scores

✅ Financial Architecture

Whether you're pricing on true cost or on salary math that invents profit that isn't there.

✅ Revenue Leakage

PMI puts scope creep at 52% of all projects, with 27% average budget overruns. For software it runs 60 to 70%. This score puts your number in dollars.

✅ Industry Alignment

Which clients are consuming disproportionate capacity for the return. Plus your overall score, the single biggest leak, and what to fix first.

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How Does Your Dev Agency Compare?

● 11% — the dev agency average

Revenue grows, profit doesn't follow. Development is the lowest-margin discipline in the study. Design agencies average 18%.

● 30% — agencies that narrowed

Agencies that reduced their service mix grew 13% in 2025, nearly twice the 7.5% industry average, and posted 30% net margins.

● 12% → 8% — and it gets worse as you grow

Agencies with 10 to 24 staff average 12% net margin. Over 50 staff it falls to 8%. Scaling your agency will work against you unless something changes.

Source: Promethean Research, 2026 State of Digital Services Report.

Who Is This For?

✅ Dev agency, $2M–$4M revenue, roughly 10 to 25 people delivering real client work

✅ Revenue's grown but your margin hasn't followed

✅ You're still the most senior technical person in your own company

✅ You want to see the actual numbers, not another opinion

This is not for:

❌ Under $2M still finding product-market fit

❌ Already above 30% net margin and the business runs without you

❌ Looking for a coach, a mastermind, or motivation

❌ Happy to keep pricing on gut feel

Run the 3-Min Diagnostic →

Created by Ben Waldeck

Ben is a tech and M&A lawyer. He has seen exactly what makes software development agencies leak money: founder dependency, unowned IP, contracts that don't survive diligence, margin that can't be explained.

Before law he owned and operated tech service businesses, and built the systems that scaled an online financial education company past $10 million.

Ben will not act as a lawyer, nor will he provide any legal advice whatsoever, in connection with the Dev Agency Diagnostic or anything else.

Take the Dev Agency Diagnostic

Run the 3-Min Diagnostic →

✅ Which of the three key areas is costing you the most

✅ Where your margin sits against the 11% dev agency average

✅ What to fix first, and what it's worth to you

For Software Dev Agency Founders ($2-$4M)

Revenue is up.

So why did last year's net profit make freelancing look tempting?

Your 3 Diagnostic Scores​

✅ Financial Architecture

✅ Revenue Leakage

✅ Industry Alignment

How Does Your Dev Agency Compare?

● 11% — the dev agency average

● 30% — agencies that narrowed

● 12% → 8% — and it gets worse as you grow

Who Is This For?

✅ Dev agency, $2M–$4M revenue, roughly 10 to 25 people delivering real client work

✅ Revenue's grown but your margin hasn't followed

✅ You're still the most senior technical person in your own company

✅ You want to see the actual numbers, not another opinion

This is not for:

❌ Under $2M still finding product-market fit

❌ Already above 30% net margin and the business runs without you

❌ Looking for a coach, a mastermind, or motivation

❌ Happy to keep pricing on gut feel

Created by Ben Waldeck

Take the Dev Agency Diagnostic

Your 3 Diagnostic Scores